Kulturka

Economics for Business

This excellent and carefully written text explains and demonstrates the relevance of economic thinking for management. The authors c ut through the hype which characterises so much of modern management fadism and through carefully explained concepts show how clarit y of thought can greatly assist management decision making. No prior knowledge is assumed but by the end of reading this book a cons iderable amount of economic knowledge will have been acquired. Professor Peter M. Jackson, Director, University of Leicester Managem ent Centre

• author: Chris Mulhearn, Howard Vane, James Eden