Kulturka

Economics for Business - Chris Mulhearn , Howard Vane, James Eden

This excellent and carefully written text explains and demonstrates the relevance of economic thinking for management. The authors cut through the hype which characterises so much of modern management fadism and through carefully explained concepts show how clarity of thought can greatly assist management decision making. No prior knowledge is assumed but by the end of reading this book a considerable amount of economic knowledge will have been acquired. Professor Peter M. Jackson, Director, University of Leicester Management Centre